G.J. Andrews: Digital operation from zero
Standing up an online sales channel and content system for a specialty food and wine shop.
- Client
- G.J. Andrews (Winnipeg)
- Type
- Full digital build
01 · Problem
What wasn't working.
A neighbourhood specialty shop with a strong in-store business, no online sales channel, no active social presence, no content pipeline. Revenue was 100% walk-in. Every discoverability signal — search, social, referral — was cold.
02 · Solution
What we built.
Built the Shopify store from the ground up: 650+ product catalog with structured metafields for filtering, product photography, brand voice, checkout flow. Launched a content strategy targeting local partnered professionals in nearby neighbourhoods. Set up automated posting and analytics tracking through Meta Business Suite.
03 · Outcome
What changed.
34.8K
+88.5%
Instagram views
1.4K
+559.9%
Instagram interactions
87
+278.3%
Net new IG followers
—
+167.6%
Facebook content interactions
30m+ / month
from near zero
Facebook watch time
First month of online revenue after launching the store.
Note · Ongoing content operation. Weekly Reels, product education posts, wine pairings.